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My kids actually fight over whose turn it is to brush now, which has never happened with any other toothbrush. The simple design means no batteries or flashing lights, just a solid brush that does its job and keeps our plastic waste down at the same time.

The handle is just the right size for my seven-year-old’s grip, and it’s held up way better than our last brush after a month of morning chaos. Knowing we’re cutting down on plastic waste with something this simple makes the switch feel good.

I’ve been trying to cut down on plastic waste in our bathroom, and this simple brush does the job without any fuss. The handle feels sturdy and the bristles are firm enough to actually get my kids’ teeth clean. It’s become a normal part of our morning routine now, which is exactly what I wanted.