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My kid actually looks forward to brushing now, which I never thought I'd say about a toothbrush. The bristles are soft enough that she doesn't complain about her gums hurting, and the blue camo pattern hasn't worn off after a few weeks of daily use.

The blue camo pattern is such a hit with my son that he calls it his "army brush" — and the soft bristles are noticeably gentle on his gums, which was my biggest worry. It's rare to find a kids' toothbrush that looks this cool without feeling stiff or scratchy.

My kid actually looks forward to brushing now—the soft bristles are perfect for his sensitive gums, and the arctic camo pattern makes him feel like he's on a secret mission. It's become the one part of our bedtime routine he never fights.